Style Consult, Please

I'm a big enough man (literally, so fat) to admit when I need help. Like now. I need someone to help me understand Ed Hardy clothing. Three months ago I feel like I'd never heard of him/it. First I started seeing it on the gays, and I did not think anything of it, for I was not a gay. Then I started seeing it on the Euros, and still I did not think anything of it, for I was not a Euro. And now I'm seeing it on the urban youth, and I am thinking something of it. I'm thinking, "What exactly does this label culturally signify?!?" I'm not evolved enough to admit there may be a type of clothing that appeals to people across the board. I need to know what subculture I'm looking at. So please, someone explain.

But also the Ed Hardy bathing suits at Macy's were like the best ones there.